Tear Sheet - Trendsetter Magazine

Posted by Suby and Sinem (Milton Keynes, United Kingdom) on 14 May 2008 in People & Portraits and Portfolio.

Extreme Wealth

We undertook a 14 page features spread for a major Fashion Magazine in Turkey called Trendsetter a few weeks ago.

The brief read like this: Depict the New 7 deadly Sins as just brought out by the Vatican. Feel free to use your imagination to bring them alive, while not forgeting it is a fashion feature. At that point all the lights went out in our brains, the old deadly sins are so easy to depict, the new ones, we thought "is someone having a laugh here" :)

So these new Sins are:
1. Creating Poverty
2. Extreme Wealth
3. The Widening Divide Between Rich & Poor
4. Bioethical issues, such as birth control
5. Drug Abuse
6. Morrally dubious research
7. Polluting the enviroment

Well after a few weeks of head scratching and banging, ups and downs, dissapointments & elations etc, we put together a team of fantastic models, stylists, hair, makeup etc people and over 2days of shooting came up with some lovely images. As always the magazine has choosen the images they deem depict what they where looking for and best depict the sins in their eyes, above is one of the images that made their way into the magazine.

Unfortunately we are not able to post up the images as in the magazine (all in Turkish you see) as they better explain and carry the story

Please enjoy

Model - Laura West
Body Art: Sarah Terry Face and Body Artist
Hair: Lola Maja
Makeup: Lola Maja
Styling: Karoline Longe
Dress: Eva Evanovich
Jewellery: Elisha Francis
Assistant: Lai Rogers

We definitely are still Suby & Sinem - Creative Photographers

"Ars Longa, Vita Brevis"